The following situation is quite common. You must have found yourself in it:
You want to buy a new phone. It was an old android and you are not a tech-enthusiast, so you don’t understand what is new in the market. Or simply, the naming and series of phones that companies offer is too much. You have a busy life and you cannot afford to spend too much time on the internet.
So, you turn to Google:
You search, and the first result is where you click the “Top 10 phones to buy in 2023” and you go down this list and buy the phone you like. If you do this over and over again, and it is the same website that comes up, you’ll start thinking that this website is the one you should visit for your tech needs. The next time, you will directly go to this website. There is a very high chance that you will become loyal to this brand.
So, what was the fundamental step that made you brand loyal?
The fact that the website was the first result in your search, consistently. And with that example above, I have told all the benefits you and your business will have if they are optimized for the search engine. Here are them:
· Boost: In today’s day and age of information overload, to have a standing business means getting in front of as many eyeballs as possible. Discoverability is key, and as you read before, franchise SEO does that for you.
· Competitor: The truly amazing thing is, you don’t have to worry about any competitor. There is competition when people know that there is another brand out there. When you are constantly in the customer’s attention sphere, you don’t have to worry about that.
· FREE: Unlike the old tricks that are ads, where you have to spend your hard earned money on bringing in sales, SEO is free. No money required, and hence, it is a worthwhile investment.
That happens with brand loyalty.